Great ideas are like balloons

Without a solid anchor they drift into oblivion, float off into space, and pop under pressure. I keep things grounded so the creative can fly.

Services

Project-based, retainer, hourly

Digital Media Strategy

Website Content Planning 
Create a website that’s engaging and tells your story. I’ll help you plan, mock, create copy, and strategize creative for your site. Need designers and developers? I’ve got trusted contacts that can help.

Live Event Production
Shine when it matters most. I’ve managed content production and media coverage for top brands and events like NYFW, Apple Events, CES, the Emmys, VMAs, and the GRAMMYs—handling everything from live production logistics to real-time publishing.

Content & Audience Development
Understand your audience and grow. Go beyond data to craft content strategies rooted in storytelling and real engagement. Using analytics, SEO, and user feedback, I help shape series and coverage plans that truly connect with your audience—driven by insights and powered by the art of listening.

Content Marketing
Monetize content and experiences that truly connect with your audience. Build diverse, sustainable revenue streams through strategic brand partnerships, event sponsorships, and cohesive content marketing and sales initiatives.

Content Management Systems
I’m fluent in CMS. I'll help you seamlessly streamline content production, from training and best practices documentation to coordinating solutions with developers.

SEO Support
Leverage the power of search to boost visibility. I'll guide you with best practices and custom reports to ensure your content ranks for the right keywords.

Content & Copywriting

Writing & Editing [CLIPS]
Craft compelling press releases, ebooks, whitepapers, case studies, website copy, news articles, features and more. Published by: The Recording Academy (GRAMMYs), The Cut (New York Magazine), Mashable, Fashionista, SF Chronicle, SF Public Press, and more. 

Newsletters & Email
Keep your audience engaged with sharp, memorable newsletters. Craft email campaigns that deliver real results, from clicks to conversions.

Product, Lifestyle, and Headshot Photography [PICS]
From red carpets to street style and product photography, I capture moments that tell your brand’s story. Let’s showcase your products, lifestyle, or team in the best light.

BrandING & Communications

Brand Development
Define who you are. Through in-depth strategy sessions, I’ll help you craft a brand identity that’s authentic and taps the right audience.

Brand Messaging
Find your voice and communicate with confidence. I help you develop clear, compelling messaging that reflects your values and vision.

Media Training & Press Communications
Get your message right. From media training to public speaking preparation, I’ll help you communicate effectively in any situation, so your story is heard.

Consulting & Project Management

Strategy Consulting
I offer solution-driven consulting to optimize your team structure, workflows, and tools. Let’s get you on the path to efficiency and success.

Certified Project Management
From kickoff to completion, I manage your projects with precision—keeping everything on time, on budget, and aligned with your goals.